To the uninitiated, email marketing might seem like a dying art thanks to the unrelenting explosion in social media. While it is true that social media is a game changer, it is equally true that email-based marketing delivers in areas that social media can’t.
It’s delivered straight into your inbox and you can decide whether you want it or not. Also because you may have signed up for a product/promotion that you have an interest in, it makes it so much easier to target to the right audience.
People do actually crave specific, relevant information and email newsletters do this. So despite all the hype about it going down the pan, it’s alive and well and thriving.
Some interesting stats:
Millennials are the age group most likely to check their email from bed (70%), from the bathroom (57%), or while driving (27%). (source: Adobe)
75% of Gmail’s 900 million users access their accounts on mobile devices. (source: Tech Crunch)
Email marketing was the biggest driver of Black Friday transactions, with 25.1% of sales originating from the marketing channel. (Source: Custora)
Marketers who use personalisation in their subject lines see 26% more opens. (Source: Campaign Monitor)
65% of users prefer emails to contain mostly images, compared to 35% who prefer text. (Source: HubSpot)
Adding video to an email can increase click rates by 300%. (Source: Emma)
So start planning your email marketing campaign … you know you want too.